You bring the Power

Infosys, a global leader in tech & consulting, wanted to hire America’s most powerful full stack developers. Traditional agencies were unable to fill the demand – so Infosys turned to Social, asking us to build an end-to-end marketing and hiring campaign.

INFOSYS
Content-Led Hiring

51 Hires

1.5K Applications

2.6M Impressions

228K Engagements

The Challenge

Infosys face a big challenge in the US, where they are pivoting from a global delivery model to a model of localized hiring. This shift is problematic because of limited prior investment in a US-bespoke employer brand, intense competition for US tech talent, and the tech skills shortage in the region (627,000 US tech jobs are currently unfilled).

Deliverables

  • Concept + Narrative
  • Strategy
  • Creative
  • Media Buying
  • Marketing
  • Job Packs
  • Social Sourcing
  • Candidate Relationship Management
  • Hiring Events, Networking Event & Hackathon

THE CREATIVE

Extensive social media monitoring informed us that the target demographic interact frequently with isometric designs, empowering messages and a relaxed tone. We incorporated all of these into distinctive role-bespoke creative that could be distributed across multiple digital and real world touchpoints.

THE MARKETING

In-depth research and strategic consultation resulted in an evergreen digital hiring campaign leveraging a range of carefully selected activations, from a role-bespoke landing page and job pack to Instagram/Facebook adverts and a hacked Github repository.

THE HIRING

We owned the hiring process and worked with Infosys teams to deliver an excellent candidate experience that converted into a high volume of hires.

THE EVENTS

IFrom a full stack programmer networking event to a ‘fix our social media feeds’ hackathon, we helped Infosys engage developers with topics that both Infosys and its dream candidates cared about.